All the buzz is about TradingView right now. Traders and investors love its ecosystem, where they can conduct comprehensive technical analysis and learn through market insights.
However, TradingView provides only a frontend, meaning that a trader or an investor must analyze the market in one tab and enter orders in another with their broker’s trading platform. Or they leave you for another broker who’s directly integrated with TradingView.
If you intend to retain and grow your client base, we’re here to help. The backend of the DXtrade trading platform is officially and directly integrated with TradingView charts. This means that your clients can trade directly from the chart without the hassle of switching between tabs. But there’s so much more to it than that. This article will explain all the benefits for you as a broker.
What is TradingView?
We’re sure you haven’t been living under a rock all this time, but to be clear, TradingView defines itself as a supercharged super-charting platform and social network for traders and investors. Its basic functionality is available for free (and still, it’s a lot: users can read news aggregated across numerous sources, conduct technical analysis, and chat with other traders), and there are also three levels of subscriptions. As of April 2023, TradingView had over 1 million subscribers worldwide.
Traders and investors love it: according to stats, TradingView is the highest-rated app in the App Store, and its website is the first choice for everybody interested in financial markets (~200 million monthly traffic).
TradingView benefits for brokers
Brokers with direct integration with TradingView immediately expose themselves to over 50 million traders and investors worldwide. It’s hard to think of a better platform for attracting and onboarding new clients. And this number continues to grow: TradingView’s business is paid subscriptions, and they do everything to expand their client base. This way, your brokerage exposure to traders worldwide increases as well. Platform integration doesn’t require extra fees for brokers and their clients, so there is no financial toll for all the perks.
Brokerages with official integration with TradingView can also be displayed on their website (and there are not many yet!), so it’s a great advertising platform.
TradingView offers brokers a dedicated profile page where they can configure the account opening process and offer clients promotions and ideas.
Your reputation will also be on point: you’ll get only authentic reviews from verified clients.
Brokers also get access to a tool that will help them with content creation for better client engagement.
What about the backend?
So here’s the crunch: TradingView doesn’t offer a backend for executing orders. You’ll have to have one and integrate it with TradingView’s frontend before getting into the thick of its ecosystem with all the perks.
For all MT4/MT5 folks, you can’t integrate your backends with TradingView because MetaQuotes doesn’t allow it. But don’t worry, we’ve got you covered.
The DXtrade trading platform is directly integrated with TradingView, so all DXtrade brokers can immediately offer their clients an additional trading frontend.
DXtrade is a turnkey product, so we offer you not only a backend integrated with an external frontend but also our own modern, user-friendly trading interface that might be an excellent alternative for your trading platform range.
DXtrade comes with real-time exposure monitoring, execution strategies, diverse commission plans, rebates for the most active traders, and many more. With TradingView as a frontend and source of new leads, DXtrade’s backend will retain complete control over risk and user management.
And, as with all other technological hassles, the integration process is entirely on us.
How is the DXtrade backend different from others?
Let’s say your dealer needs to modify some settings for a particular client, for example, their margin and commission. Your dealer typically requires creating a separate group for a client, transferring them to that group, and then restarting your trading server to make changes take effect. However, with DXtrade, this process is much simpler and faster, avoiding the risk of extended downtime and trader complaints.
DXtrade has a unique mechanism for setting up risk management groups that eliminates the need for server restarts. Each trading account has assigned profiles for commissions, limits, margins, spreads, and rebates. To change a parameter for a trader or group of traders, your dealer simply creates a profile with the desired settings and assigns it to a trader or trader group. This allows for real-time modifications to dealing settings, ensuring quick responses to market dynamics, news events, and changes in trading conditions.
With DXtrade, brokers can conveniently monitor their exposure within the platform without bridges or hubs, which sets it apart from other commonly used trading platforms. Managing exposure with multiple liquidity providers has become easier, as all the relevant information is accessible in a single UI.
Additionally, DXtrade provides an easy multi-quote feed comparison feature that enables brokers to have multiple price monitors in a single workspace and configure the ones they want to see. This feature helps them find better prices and identify stale quotes with ease. TradingView doesn’t provide market data, so it’s good to have your pricing sorted.
Name a better duo than TradingView and DXtrade! Several DXtrade brokers are already reaping the benefits of this partnership.
Reach out to us to get the DXtrade platform with TradingView front-end. It might also be a game-changer if you want to attract and retain a vast and quality audience of traders and investors who mean business.